||Makeup is used by many women as a crutch. They use it to cover up and conceal their blemishes, for them makeup is a mask that presents a face of lies to the world.
Truly beautiful women can be beautiful without makeup. The discerning man will not be fooled by makeup anyway - nothing is more repugnant than some bint with inches of mascara and rouge all over her crinkling face - but he will appreciate the woman who uses makeup not to hide or cover, but to accentuate.
A very beautiful girl of my acquaintance is fond of outrageous makeup. Bright fluorescent purple mascaras and lipsticks, lending her an alien air, but these things but draw attention to her incredible attractiveness. Aye, for her it is not a cloak to hide her imperfections but rather highlights that point towards her ethereal features and awe the onlooker.
Myself, I don't have much of an opinion about makeup. It is all a question of taste. Americans generally lack good taste, so it is probably best American females avoid makeup altogether. Otherwise they have a tendency to die their hair TV Presenter blonde, get horrible, unnatural looking tans, whiten their teeth to the point where they dazzle with a strange, unearthly radiance (yuk), and wear all sort of makeups with French names manufactured in New Jersey from petroleum products.
Yes, American women should keep away from makeup, I've never seen one with the sophistication to carry it off well. Middle class, European, urban creatures should definitely consider makeup though, they can actually pull it off.